Panels and lectures

MARKETING & PR – A STRATEGIC APPROACH TO BUILDING AWARENESS & RECOGNITION

Tuesday, September 17th

9:30—11:30
Leipätehdas (Kaikukatu 4 B)

How do you integrate marketing and PR to createopportunities and maximize pontential at different stages of the production process? Through case studies coveringstrategy, positioning and materials, WOLF will show how marketing, publicity and press – at all budget levels – can create value and exposure while supporting the creative vision of a project.

This session is open for all film and TV producers. More information & sign up.

 

LET’S TALK ABOUT FESTIVAL STRATEGY

Tuesday, September 17th

16:00—17:30
Kino Engel (Sofiankatu 4)

How can you build the best possible festival strategy? How can the exposure at a festival promote your film? Held by European Film Market’s Head of Marketing & Advertising Jana Wolff, this session will explain everything you need to know about film festivals.

 

CONTRACTS AND RIGHTS SOS

Thursday, September 19th

10:00—11:30
G Livelab (Yrjönkatu 3)

With the fast-growing international co-production trend, many global companies are acquiring Nordic IP, re-make and distribution rights. This panel will explore some steps to make the contract process easier to understand plus give tips of what to do and what not to do, when doing worldwide business within media and entertainment.

Panelists:

Kim Magnusson, Producer, Soya Entertainment
Orly Ravid, Founder & Co-Executive Director, The Film Collaborative
Elisa Alvares, Senior Advisor, IPR.VC

Moderated by Gudrun Giddings, Producer & CEO, G4C Innovation

 

SUSTAINABILITY IN FILMMAKING

Thursday, September 19th

11:45—13:00
G Livelab (Yrjönkatu 3)

What does it take to make a green production? What are the most helpful – and most devastating – factors to keep in mind when coming to terms with a more sustainable way of filmmaking? Green production is one of the most current, crucial talking points in our industry today. This panel will delve into what it means in practice to approach these matters, what the key production elements are, and why it’s overall a smart business move to go green. Panel discussion in Finnish.

Panelists:

Timo Argillander, Managing Partner & Co-Founder, IPR.VC
Kaisa Astikainen, Sustainability Coordinator, BUFO
Anne Puolanne, Television Freelancer

Moderated by Anni Wessman, Audiovisual Producers Finland — APFI

 

ELEVATING YOUR FILM WITH MUSIC

Thursday, September 19th

14:30—16:00
G Livelab (Yrjönkatu 3)

As part of the Industry Panels the Nordic Flair program presents a panel focusing on film music: Elevating Your Film with Music.

Film music professionals from Finland and abroad will discuss the practical and artistic aspects of film music, the emotional backbone of the film and the secret ingredient that may still bring new depths and heights even if the film is already shot and edited! Special emphasis will be given to film music dramaturgy – and planning that early on with the composer to achieve best results.

Panelists include Oticons agent George Christopoulos (GR) and Finnish film music composers Tuomas Kantelinen and Pessi Levanto.

Supported by: Music Finland